Adidas, a leading global sports brand, entered the padel market in 2013 by launching padel products and spearheading growth in the sport. All For Padel, an independent Spanish company, operates as the official global licensee for adidas padel equipment and courts, managing product design, marketing, and player partnerships for adidas.​

Since 2013, adidas has driven padel’s expansion by signing Martita Ortega, releasing its first racket collection, and forming key partnerships. The brand joined the World Padel Tour as an official sponsor in 2015, added top athletes such as Óscar Agea and Pablo Cardona, and built its first court. Subsequent years brought the launch of the Adipower racket, the signing of elite player Álex Ruiz, and official racket status on the World Padel Tour.

Nurturing stars like Seba Nerone and Ale Galán, adidas saw Martita Ortega and Galán reach number 1 rankings, even throughout the pandemic. Innovations like the Metalbone and Adipower Multiweight rackets and new team members have kept adidas at the forefront, celebrating a decade of growth and global influence in padel.